Visiting China soon? Start here

Visiting China soon? Start here

Advertise with us


Are you looking for a way to connect with an audience interested in China?

Advertising on The Helpful Panda will help your organization be seen and recognized.

Our audience is excited about China, whether that be to visit, work or study there. We also have ‘armchair travelers’ who want to find out things about China like culture, food, and shopping, without leaving their home.

We hand-pick our advertisers to ensure they’re related to China. And, we don’t have any Google advertising on our site to ensure our readers only see things about China.

So, if you’re looking for a targeted, niche audience, you’re in the right place.

Multiple advertising options

We offer a number of different advertising options to help promote your business. We can also put together a custom-made package for you.

All of our advertising options are great value for money. Prices quoted below are in US dollars.

1. Business listing

It’s free to advertise your China-related business in our directory. Or, you can appear above your competitors with a bold advertisement for a small fee.

Cost: Only $10 per month, billed annually.

2. Sponsored blog post

Provide a high-quality article for inclusion on our site. It’s an effective way to get brand exposure and connect with a new audience. We’ll provide the photos and share the post with our audience. Guaranteed to appear for at least two years. See a sample post here.

Cost: Only $200 (or we can write the article for you at an additional cost).

3. Sponsored blog mention

If you want your business or keywords mentioned in an existing article, we can make that happen in most cases. Guaranteed to appear for at least two years.

Cost: Only $60 per mention.

4. Banner – blog

Advertise in every blog article. There are three ads within most articles, meaning you’ll enjoy over 300 placements site-wide!

Cost: Only $100 per month.

5. Banner – site takeover

Advertise across the whole site!

  • Homepage x3 ads
  • Sidebar x2 ads (equates to over 200 placements)
  • Every blog article x3 ads (equates to over 300 placements).

Cost: Only $200 per month.

6. Newsletter

Promote your business in our monthly newsletter and reach an engaged audience.

Cost: Only $100 per newsletter.

7. Featured job

Got a position to fill? You can advertise on our China jobs site for free!

Or, you can buy a VIP ad and receive these benefits:

  • Ad stays at the top of job search results
  • Featured on the jobs homepage
  • Shared with our audience.

Cost: Only $49 (1 VIP job) or $99 (3 VIP jobs) for 90 days.

Our audience is growing quickly

The Helpful Panda was established in 2019 and we’re already seeing fast, organic growth.

Here are our website statistics for August 2022:

  • Domain authority: 55
  • Users per month: 6,000+
  • Sessions per month: 7,000+
  • Page views per month: 8,000+

We attract a broad, global English-speaking audience:

  • United States: 23%
  • India: 8%
  • China: 6%
  • United Kingdom: 5%
  • Philippines: 5%
  • Canada: 3%
  • Australia: 3%

We can provide more statistics on our audience – just let us know what you’re after.

Contact us if you’re keen

If you would like to advertise with us, or if you have any questions, please reach out to us.

We look forward to working with you!

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