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Advertise with us


Are you looking for a way to connect with an audience interested in China?

Advertising on The Helpful Panda will help your organization be seen and recognized.

Our audience is excited about China, whether that be to visit, work or study there. We also have ‘armchair travelers’ who want to find out things about China like culture, food and shopping, without leaving their home.

We hand-pick our advertisers to ensure they’re related to China. And, we don’t have any Google advertising on our site to ensure our readers only see things about China.

Multiple advertising options

We offer a number of different advertising options to help promote your business. We can also put together a custom-made package for you.

All of our advertising options are great value for money.

1. Business listing

It’s free to advertise your China-related business in our directory. Or, you can appear above your competitors with a bold advertisement for a small fee.

Cost: Only $10 per month (billed annually).

2. Sponsored blog post

Write your own post, or we can write it for you. Either way, it’s an effective way to connect with your audience. Guaranteed to appear for at least two years. See a sample post here.

Cost: Only $100 (written by you) or $150 (written or heavily edited by us).

3. Sponsored blog mention

If you want to be included in an existing blog, we can make that happen in most cases. Guaranteed to appear for at least two years.

Cost: $50 administration fee

4. Banner – blog

Advertise in every blog article. There are three ads in each article, meaning you’ll enjoy more than 100 placements site-wide. See a sample post here.

Cost: Only $50 per month.

5. Banner – site takeover

Advertise across the whole site!

  • Homepage x2 ads
  • Sidebar x2 ads (equates to more than 70 placements)
  • Every blog article x3 ads (equates to more than 100 placements).

Cost: Only $100 per month.

6. Newsletter

Promote your business in our monthly newsletter and reach an engaged audience.

Cost: Only $100 per newsletter.

7. Featured job

Got a position to fill? You can advertise on our China jobs site for free. Or, you can buy a VIP ad and it will appear at the top of the job search results.

Cost: Only $49 (1 job) or $99 (3 jobs) for 60 days.

Our audience is growing quickly

The Helpful Panda has been around for less than a year and we’re already seeing fast, organic growth.

Here are our website statistics as at November 2020:

  • Sessions per month: 1,500+
  • Users per month: 1,500+
  • Page views per month: 1,800+
  • Average time on site: 1 minute
  • Origin of main users:
    • United States 25%
    • United Kingdom 7%
    • Australia 5%
    • Canada 4%
    • China 4%.

Contact us if you’re keen

If you would like to advertise with us, or if you have any questions, please reach out to us.

We look forward to hearing from you!




Authentic, real-life photos unique to The Helpful Panda

Ads space

China travel apps